The Rapid Services Train, a Sitnex Project, is a train that stops at all stations across Egypt, but this train is different from the conventional concept. It is a rapid services train that stops in every district in Egypt to provide its services, which support all sectors through projects, services, and products.

The idea came to stimulate the country’s economic activity after the difficult circumstances it went through, which resulted in the deterioration of the overall economic situation. This is to be achieved through new services and innovative ideas we present as an attempt to correct the general economic condition.

First: Marketing Services
At first glance, this term is not new in the Egyptian business world, but we present it in a new and innovative way to achieve what traditional marketing services have failed to accomplish, such as:

• Online marketing
• Telemarketing
• Field marketing

All of these are offered in a new and different way suitable for all business sectors in Egypt. Our main concept is to bring the customer to the product or service offered by companies and institutions in Egypt, unlike the traditional approach in Egypt which focuses on bringing the product or service to the customer.

Second: Promotional Campaigns for Business Sectors in Egypt
Through these campaigns, we seek to create a breakthrough in Egypt. In the past, the former government facilitated monopolies for specific companies that served their personal interests, thereby marginalizing many other companies, even though those companies offered higher-quality and lower-cost products and services.

As the former government controlled the media in Egypt, these monopolistic companies became widely known through various media channels. Consequently, this led to massive unemployment rates, since jobs in these monopolistic companies were limited and only available to individuals affiliated with the former government.

Our idea provides opportunities for other companies to gain their fair share and establish a broad presence in all Egyptian markets. They will also become known to everyone, whether internet users, newspaper and magazine readers, or even ordinary citizens. This is achieved through the various marketing methods we use for the dissemination and promotion of these campaigns.

Campaign Objectives:

1. Stimulate buying and selling activity within Egypt’s markets.
2. Facilitate the marketing of all types of products and services across Egypt.
3. Simplify the process of viewing the product or service online, encouraging people to purchase it.
4. Use modern methods of communication with customers.
5. Provide complete information about services and products.
6. Attract customers from inside and outside Egypt to deal with participating companies.
7. Facilitate understanding of customer needs and work to fulfill them, stimulating economic activity and increasing profits.
8. Create a competitive environment among companies, raising service standards while ensuring credibility, thus attracting more customers.
9. Offer an opportunity to present your company to clients in a non-traditional way.
10. Ensure the campaign continues for up to a full year, solidifying your company’s presence in the market and raising its reputation among competitors.

Third: Employment Opportunities through the Sitnex Project
This will be achieved through a training program called “Training for Employment”. The program aims to prepare and train Egyptian youth—both men and women—in various fields based on the actual needs of the labor market. These fields include:

1. Marketing
2. Media
3. Journalism
4. Development Projects

Once the trainee successfully completes the program and receives a good evaluation, the project will provide them with a job opportunity in one of these fields. This is our attempt to reduce unemployment rates in Egypt.